In June, Lauren Warren bought a sauna after following a sale on Wayfaring and installed it in her living room. “With the onset of winter - I really hate winter - especially with the pandemic, I knew I wasn't going to be able to escape to warm up,” she said. Ms Warren, 54, a practicing therapist who lives in Till son, N.Y. has competed in Iron man triathlons. She eats raw organic foods, intermittently fasting and leads a "holistic lifestyle all the way, that's the sauna!" " she said. Spending a lot of money in an uncertain economy worried her, but the price kept dropping from $ 5,100 to $ 1,500. When only two of her favorite infrared four-person models were left, she jumped up. "Next thing I know, I type in my information and go!" I pressed the button. I was jumping all over the place, excited, ”she said. The cheap infrared sauna units bear little resemblance to the traditional Finnish-style sauna
. They heat up to about 150 degrees Fahrenheit, instead of over 200. Wavelengths of light warm the body. There is no blast of hot air, no water pouring over heated rocks to produce steam, and users can sit safely for long periods of time. The many benefits of saunas have been documented in numerous studies. Sitting in one of them is said to improve insomnia, inflammation, pain, blood pressure, and brain function, among other things. Near infrared has been shown to help heal skin conditions, from acne to psoriasis to surgical scars, and, particularly in Japan, as therapy for heart patients. The heat increases blood circulation. "I'm a doughy white Dutchman," said Rick Moue, 59, president of Almost Heaven in Holland, Michigan, which primarily sells traditional saunas - including trendy barrel-shaped saunas - electric, wood-fired. and steam. “People ask me if I tan! You get a healthy glow. Some liken sweating in a one person sauna to passive cardiovascular conditioning, which may be of interest to anyone who has gained weight in quarantine. But perhaps the best way to tackle the overwhelming barrage of health claims launched against sauna buyers trying to justify a four-figure purchase to get through the winter is a study from the University of Eastern Finland, which suggests that frequent sauna use reduces the risk of "all-causing death." There is also the simple sensual aspect. “As an athlete I have seen in many papers that it can increase blood volume, almost like training at altitude,” said Ms Warren, who said she used her sauna almost daily. “I do a lot of research, then I use myself as a guinea pig. You feel it the next day - wow, that was good! And that's where the current appeal of the sauna is, up there with Peloponnese bikes, fire pits and outdoor heat lamps. Here we are all faced with rising corona virus rates and, in many parts of the country, lower temperatures.
All we want is to feel good.
“More and more people are at home, they don't spend their money the way they
used to - going to shows, on vacation or to the movies,” said Corey Seem, 30,
director of Health Mate Sauna. “They cook more meals at home. They can't go to
the gym and sweat. People are therefore investing more than ever in health.
" The amortization of the cost helped Ms. Warren make her investment. She
used to frequently go to a spa sauna, which costs around $ 40 for 30 minutes.
Like gyms, these studios - Perspire, Higher Dose, Sauna Bar, Glow - have had to
restrict customers, or shut down altogether, during the pandemic. In August,
32-year-old Yesenia Pavlova made similar calculations. The Class Pass points she
used for the sauna before covid-19 were "quite expensive". Without any
further social activity, and after months of being tempted by best infrared sauna
photos on Instagram, she set one up at her tiny cabin near Scallion, N.Y. Yes,
#sauna selfie is now a hashtag. Instagram including Wyeth Pal trow and Lady
Gaga, who uses hers to relieve chronic pain, have posed in the structures. For
those with less space, Sun lighten sells a "Solo" portable sauna,
which looks a bit like a human pet bed. Sales of this unit are currently up
140%, according to Connie Zack, founder of the company, adding that overall
sales increased significantly in July compared to last year.
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